Signature Sample

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a sample

Your Minister’s Signature

Imagine that Francis Walsh’s Signature service has provided the following information on your minister. The information has been collected and analysed from the minister’s own words, whether written or spoken, particularly those used within a professional context.

Please note that what follows is a summarised version of Signature’s narrative report. All of the minister’s preferences are statistically evaluated and weighted through Francis Walsh’s Infra Language® grammatical dictionary. This is conducted using a number of appropriate documents and verbal messages.


Summary of Signature’s Narrative Report
Minister # (Sample Only)

Minister # prefers to receive messages that involve a rational examination of issues at a conceptual level that leads to an array of possible actions.

Although Minister # likes to work with many concepts or ideas simultaneously, he does not appreciate receiving too much detailed information, which he believes counteracts the search for appropriate action.

Minister # prefers somewhat complex language that focuses on a thoroughly rational approach to the consideration of issues. Minister # prefers to begin thinking with concrete, real world evidence then rapidly develop broad concepts that are generalised and/or abstract. The minister perceives this approach reduces risk in decision making.

This tendency enables him to develop a strong sense of certainty about issues, on which he relies, and it supports his preference for reduced emotional responses and expressions. However, Minister # expects the result of this rational approach to be expressed in the form of action.

Minister # is unimpressed with overt statements relating to values, beliefs or attitudes, unless they form part of evidence that can be tested. Even so, values, beliefs or attitudes are less significant to the minister than concrete facts that can be tested.

Overly emotional messages are rapidly dismissed, even if the minister shares those feelings. Minister # will usually favour methodical, rational processes.

If a message is too forceful, in that it demands a particular action, Minister # will probably react by requiring more information and more rational consideration. Minister # prefers that the action is finally decided by himself rather than by those providing advice. Overall, Minister # prefers messages that provide a balance between thought and action. The minister likes many ideas that can be compared, contrasted and measured in various ways. After considering a number of options, he will make a decision about appropriate action.

If the minister receives a message that has just a few ideas but comprises overly detailed information, he may reject it because of its perceived lack of ideas and because of its attempt to pre-empt a decision. Minister # has a strong dislike for messages that focus excessively on information, values and emotions.

The minister also finds messages using overly simple language to be patronising. He prefers a vocabulary that is moderately complex.



Briefing Extract
Sample Only

Imagine you are sending a briefing to Minister # that includes the following text.*


An area of concern relating to the GNGIB is the support offered to KMTRS staff working in regional areas. Regional staff may not be able to access the enhanced training provisions envisioned by the Initiative. Further, regionally based staff may also find it difficult to establish close relationships with senior staff to ensure positive and supportive mentoring situations. To address these concerns, the department is assessing options that would involve the provision of online training and mentoring opportunities.

*Note that, normally, this type of analysis would be carried out on a number of appropriate and significant documents rather than just on a single paragraph.


Briefing Extract

Expected Reactions

Minister’s message preferences

Characteristics of Briefing related to minister’s message preferences



rational examination
of issues

has many rational characteristics



many concepts or ideas

has only a few ideas




not too much detailed information

has a great deal of detailed information




somewhat complex language

has moderately complex language




concrete, real world matters from which broad, abstract concepts can be created

has real world matters that lead to conclusions focused on action



strong sense of certainty

has moderate level of certainty




reduced emotional responses and expressions

has low levels of positive emotional language



focus on action

has strong focus on action



few references to values, beliefs or attitudes

has few references to values



balance of thinking and action

has clear balance of thinking and action



action should be more important than information, values and/or emotions

has equal focus on action and information




thinking should be more important than information, values and/or emotion

has equal focus on thinking and information









if the content is appropriate, this extract has sufficient positive and neutral characteristics for the minister to approve it





To increase the chance of gaining approval from Minister #, the text should comprise:

  • less detailed information

  • more focus on various ideas

  • a stronger conclusion that focuses on action.

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